The Rock (Hotel), Cherry Hinton Road,
Cambridge
Yet another makeover for the Rock.
This cheap-looking identikit piece of tat is,
it would seem, the delightful new branding for GK’s ‘family friendly pub
concept [sic], Flame Grill’. Sounds ghastly . . . A rich heritage of decorative and individual pub
signboards cast aside in the interests of The Brand (and a crap one, at that).
OK, the previous
signage at the Rock wasn’t much cop to start with, but the same
fate is threatened for the Green Dragon, Chesterton, which would be a
thoroughly unforgivable piece of cultural vandalism. Watch this space.
Uninspiring, insipid, bland, characterless
. . . as a Camra colleague put it: ‘If I saw a pub sign like the one at the
Rock I'd assume it was a temporary one until they got a decent one done.’
Quite.
