Tuesday, 14 January 2014
This is another pub to ‘benefit’ from Greene King’s latest brand refresh. I have already written about the previous sign, which (correctly) displayed the arms of the Villiers family, earls of Clarendon (2nd creation).
As I noted before, this is an appropriate choice of image because 4th Earl, George Villiers, was not only a distinguished contemporary politician and diplomat, but a Cambridge man, to boot!
Come the refresh, though, it seems that these arms weren’t picturesque or fancy enough, so they went in search of something else, finding instead the arms of the Hoyles, earls of Clarendon (1st creation).
This earldom has been extinct since 1753 (long before the pub was built) and, after the future 1st earl, Edward Hyde, was rejected as undergraduate by Magdalen (as the spelling then was) and ended up at Magdalene in the Other Place, they have had no connection whatsoever to do with either the pub or indeed Cambridge as a whole.
And what detailed heraldic research has gone into representing this blazon? Why, search the internet and nick something, of course! (Compare the lettering on the scroll and the 'drop shadow' on the ineschutcheon and the chevrons: this is clearly a reuse of the same image. I did wonder why I could never get it to look sharp in a photograph; now I know.) St George’s Chapel, Windsor, eh? I wonder if anyone at GK read the copyright notice:
“No image or text displayed on this site may be used without the express permission of the owner. Such permission should be sought in the first instance in writing from the Dean & Canons of Windsor, via the Chapter Clerk, who will contact the owner of any photography in question.”
Monday, 13 January 2014
The Duke of Wellington, Willingham
As the cold wind of a rather tacky and plasticky branding refresh sweeps through the Greene King estate, the Duke of Wellington gets a spanking new sign. Even though it’s not called the Wellington Arms, they’ve gone for a nice heraldic job, being the arms of the eponymous Arthur Wellesley, 1st Duke of Wellington:
It’s very full and detailed. And also looks pretty much identical to the image on Wikipedia, even down to the shading. I do hope no copyright has been breached. . .
Burke’s Armory gives the blazon thus
Arms: Quarterly, 1st and 4th gules. a cross argent between five plates in saltire in each quarter, for Wellesley; 2nd and 3rd, or, a lion rampant gules [armed and langued azure], for Colley; and as an honourable, in chief an inescutcheon charged with the crosses of St George, St Andrew, and St Patrick conjoined, being the union badge of the United Kingdom of Great Britain and Ireland.
Crest: Out of a ducal coronet or, a demi-lion rampant gules holding a forked pennon flowing to the sinister also gules one-third per pale from the staff argent charged with the cross of St George.
Supporters: Two lions gules eacge gorged with an Eastern crown and chained or.
Motto: Virtutis Fortuna Comes
The inescutcheon was awarded as an augmentation in honour of Wellington’s military successes, especially his famous victory at Waterloo.
Previously the sign bore this rather nice image of the man himself, based on an 1818 portrait by Sir Thomas Laurence (albeit with a different colour background and reversed, for some reason best known to the signpainter).
To my mind it seems a bit odd to use a depiction of the arms on a sign if the pub isn’t itself called the So-and-so Arms, but it could have been so very much worse.
 Burke, Sir Bernard, 1884, The General Armory of England, Ireland Scotland and Wales, p. 1089.
Brooke-Little, J.P., 1978. Boutell's Heraldry.
 Fox-Davies, A.C., 2007. A Complete Guide to Heraldry, p. 594.