Thursday, 2 May 2013

What the blazes?!?!?

The Rock (Hotel), Cherry Hinton Road, Cambridge

Yet another makeover for the Rock.

This cheap-looking identikit piece of tat is, it would seem, the delightful new branding for GK’s ‘family friendly pub concept [sic], Flame Grill’. Sounds ghastly . . . A rich heritage of decorative and individual pub signboards cast aside in the interests of The Brand (and a crap one, at that).

OK, the previous signage at the Rock wasn’t much cop to start with, but the same fate is threatened for the Green Dragon, Chesterton, which would be a thoroughly unforgivable piece of cultural vandalism. Watch this space.

Uninspiring, insipid, bland, characterless . . . as a Camra colleague put it: ‘If I saw a pub sign like the one at the Rock I'd assume it was a temporary one until they got a decent one done.’


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