Tuesday, 14 January 2014

Arms and the (wrong) earl

This is another pub to ‘benefit’ from Greene King’s latest brand refresh. I have already written about the previous sign, which (correctly) displayed the arms of the Villiers family, earls of Clarendon (2nd creation).

As I noted before, this is an appropriate choice of image because 4th Earl, George Villiers, was not only a distinguished contemporary politician and diplomat, but a Cambridge man, to boot!

Come the refresh, though, it seems that these arms weren’t picturesque or fancy enough, so they went in search of something else, finding instead the arms of the Hoyles, earls of Clarendon (1st creation).

This earldom has been  extinct since 1753 (long before the pub was built) and, after the future 1st earl, Edward Hyde,  was rejected as undergraduate by Magdalen (as the spelling then was) and ended up at Magdalene in the Other Place, they have had no connection whatsoever to do with either the pub or indeed Cambridge as a whole.

And what detailed heraldic research has gone into representing this blazon? Why, search the internet and nick something, of course! (Compare the lettering on the scroll and the 'drop shadow' on the ineschutcheon and the chevrons: this is clearly a reuse of the same image. I did wonder why I could never get it to look sharp in a photograph; now I know.) St George’s Chapel, Windsor, eh? I wonder if anyone at GK read the copyright notice:
“No image or text displayed on this site may be used without the express permission of the owner. Such permission should be sought in the first instance in writing from the Dean & Canons of Windsor, via the Chapter Clerk, who will contact the owner of any photography in question.”

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